According to Rutgers University, research shows that that presents we pick to convey special messages say a lot about us. It is likely because of this that people have traditionally used flowers to express a wide array of feelings and ideas. For example, in Russia, red tulips were often used to declare romantic love. Likewise, different colors of carnations were used to symbolize different levels of affection: red symbolized deep love, white represented pure love, and yellow depicted dejection. With this historical signification, it is no surprise that modern studies indicate that people who send flowers instead of other gifts, are viewed as successful, caring and emotionally intelligent.
Given the popularity of flowers as gifts and decorations, the modern florist industry is a popular one: there are